CommRow

branding campaign

As an integral part of it’s 60,000 square foot design, CommRow challenged us with 15 individual – yet connected – brands to build. In less than 5 months, SmartBrand implemented the entire range of brand communications. Starting from initial concepts through every detail, CommRow’s brand was expressed with fun, adventure and it’s own unique personality. From initial concepts through installation, Commrow is truly Reno’s first urban adventure destination.

Beyond sharing color palettes, CommRow’s brand palette was designed to work together in unison, expressing each of the three floors of activities to its own unique audience. If one word could be attributed to the CommRow brand, it would be Community – which was creatively integrated throughout the brand’s launch.