The Montage

Downtown Condo Development

Imagine being surrounded by exquisitely landscaped gardens, a pool terrace overlooking Mt. Rose, a motivating fitness center, a generous dog run, and a gracious lobby – created from the shell of an old Reno Casino. The Montage truly redefined urban living in a bold new brand – developed by SmartBrand.

An integrated messaging and media campaign helped reach a broader market of buyers both online, and locally. SmartBrand elegantly branded the development as an inviting exploration into the possibilities of living a metropolitan lifestyle in an upscale, vertical neighborhood in downtown Reno.