Getting SEO Results With Social Media

September 11, 2009 — Larry DeVincenzi
Written by guest blogger, Mike Van Houten of JM Studio

As social media continues to implant itself as a permanent communication tool in tens of millions of lives, it provides the opportunity for more eyeballs to reach your brand. It also raises many questions regarding how much time to devote to each media platform, which ones are more important than others, and whenever I have a discussion with a client or fellow “geek” who’s interested in the topic, the debate of SEO vs. Social Media eventually ensues.

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Smart, Savvy Social Media Tips From Alice Heiman

August 26, 2009 — Larry DeVincenzi

Our good friend and affiliate, Alice Heiman, has kindly offered to allow us to re-post some of her smart, savvy sales tips here on SmartBrand’s blog to help our readers maximize their marketing investment.  After all – a great marketing strategy must ultimately result in increased sales, and it takes a synchronized effort from both marketing and sales to make that happen for any business today.

Here’s Alice’s insightful tips on social media for your business:

To be successful using social media to promote your business take the following steps:

1. Take a look at your current plan and review the ways you are currently reaching your target market.  Ask yourself, what’s working and what’s not.
2. Think about your ideal customer, what social media are they using?  Look at the demographics of the users of LinkedIn, Facebook, Twitter and the others and see if it matches.  Ask your current customers what social media they use.
3.  Think about your image and the messaging you want to use to communicate on social media.

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In A Recession – Double Your Marketing Bet

June 28, 2009 — Larry DeVincenzi

Everyone is feeling the pinch of today’s economy, and there’s no surprise in the fact that the first thing to be eliminated is often marketing and advertising related.  It’s survival of the fittest – and tightening of the financial belt is running rampant in small companies to the biggest of corporations.

I came across James Surowiecki’s article in The New Yorker, that clearly illustrates how two similar companies—Post and Kellogg, created a case study in the nation’s infamous Depression.

“Post did the predictable thing: it reined in expenses and cut back on advertising,” he noted. “But Kellogg doubled its ad budget, moved aggressively into radio advertising, and heavily pushed its new cereal, Rice Krispies.”

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