Branding is the foundation that drives all your communications. Get started on the right track with your SmartBrand*

STEP ONE: Analysis

Our team will meet with you and your stakeholders to learn about your current strenghts and weaknesses. We'll conduct a series of investigative meetings, potential surveys, and determine your specific target market, competitors and current positioning.

STEP TWO: Strategy

With a clear understanding of your current brand, we'll begin the important work of defining your best possible brand platform that clearly supports your business strategy for long-term growth.

STEP THREE: Standards

Once your positioning and platform are set, we can begin the creative work of developing your brand's ideal name, and related pieces: logos, tag lines, copy and style guide.

STEP FOUR: Marketing

Now that your brand is clearly defined, we'll make recommendations to increase its awareness through advertising (print, television, radio, internet), viral marketing (videos, podcasts), publicity (PR), and social media. We'll measure response at every point of communication to ensure you know exactly what is working best in your marketing mix.

Collaborate with us online ...

Throughout this process, we'll welcome you to our online project managment system Basecamp.
Through this online managment system, you'll have access to every aspect of our work - and be constantly in contact with your team.

Continual communication ...

We'll have regular conferences with you throughout the process. You'll be able to see and comment on every step of your brand development process.

Flexibility and collaboration ...

Have a designer you already love to work with? No problem - we'll bring them in with our team. If your company has a Marketing Director/Manager, we'll provide the support and expertise they need to focus a unique team of talent on your project or campaign.

Close the sale ...

Finally, we can help you close those precious sales leads we'll help you develop. Because after all, marketing's measurement is not just in creating interest, but making the sale.

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Serivces Quick List

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