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MEDIA

Smart web design, media and PR acting as one cohesive being

No matter what size business you are, intelligent web design starts with understanding how search engine optimization (SEO) is part of your site's construction.

Your website not only needs to convey your brand's values, but it has to be easy to use while making the most of the precious time you'll have with your visitors. SmartBrand's core strategy team will work to build a website that is maximized for search engine optimization (SEO), while showcasing your services and products in a innovative, creative way.

Most importantly, you need to be able to control your website's content long after it takes residence on the web. We can give you the content managment systems (CMS)tools that will let you update your website without paying for additional services.

SmartBrand has designed and launched a wide range of interactive sites, from small-scale, budget-friendly websites to large corporate portals with over a thousand pages of manageable content. We're admittedly fanatic about usability and build user-centric websites that combine great design with common sense.

Smart web design will help you build your search engine optimization (SEO)."

Traditional Media Services:

  • Evaluate Traditional Media Options:  Evaluate the different traditional media options to determine which are right to meet your business goals.
  • Buy In-House or Through an Agency:  Determine whether to outsource media purchasing for a campaign.
  • Develop and Plan a Traditional Media Campaign:  Establish the business goals, the target audience, the offer, and the content. Determine fulfillment pricing and test plans for print, radio, outdoor and television advertisements.
  • Creative Planning:  Set guidelines for the Creative team to follow in designing your ads.
  • Create Budget and Track and Evaluate Results:  Set the budget and measurement plan for your traditional media campaign.

Traditional media might benefit your company if:

  • You need to generate more leads
  • You don’t measure your current traditional media investments
  • Your current campaigns aren’t aligned with your sales processes
  • Your current creative doesn’t support your brand