explore our work

Mortenson Companies SmartBrand positioned and promoted this innovative green company recognized for their ability to reduce the industrial carbon footprint in boilers and heat exchangers, while also saving those companies significant time and money.collateral | twitter | website | facebook

 

REA250 As part of this innovative effort to literally accelerate the renewable energy effort in our state, we're proud to be collaborating on a wide range of initiatives and programs. From brand positioning to publicity, SmartBrand has been tapped to create and manage all outreach communications.
brochure | website | projects | facebook

Desert Breeze Dental Conveniently located at Spring Mountain and Durango, Desert Breeze Dental offers quality and individualized dentistry services in a clean, modern, and state-of-the-art facility.
website | collateral

 

The Montage In the midst of the worst economic conditions for real estate development, we helped turn this magnificent vertical urban development into a centerpiece of regional appreciation, and most importantly, sales.
website | collateral | tv

 

Alice Heiman LLC Sales and marketing and co-partners in success for any brand. We've teamed with Alice Heiman and her team of experts to offer our clients the full cycle of marketing/sales services. Stay tuned for much more from our team efforts soon.
website | biz talk blender | facebook | blog | linkedIn

 

Sierra Nevada Wealth Management from defining the brand to implementing their website, collateral, events, content management systems, broadcast and podcasts - we positioned this team of financial advisors for success.
website | collateral

 

SUMMIT at Brian Head is a unique project based in the mountains of Utah; the centerpiece of a year-round resort town that needed the perfect targeted marketing campaign.
website | flash site | sales event | sales office | guided sales tour

 

 

Clean Energy Center is on the cutting edge of today's "green" business services. Brand positioning and a socially based website supported the collateral we provided.
website | collateral

 

 

Echelon at Centennial Hills, located in Las Vegas, is one of the few Las Vegas projects that has actually broken ground. SmartBrand implemented several marketing strategies designed to distinguish Echelon from the standard crop of luxury high-rise proposals.
website | collateral

 

JOGO needed a full branding package for its planned facility in South Reno. Jogo is an electronically managed series of courts for tournaments, commercial play, and entertainment. SmartBrand consulted on this project, developing inital concepts and a route for the company to take.
collateral

 

Summit at Grand Sierra Resort. SmartBrand also lead the marketing initiatives for this proposed $1.8 billion dollar resort resulting in a 37% sale of 825 hotel-condominiums before the resort had actually secured the new property for sale.
collateral

Collateral Material Samples

Clean Energy Center | Summit at Brian Head | Echelon at Centennial Hills | Porsche Cars North America | Univeristy of Nevada Las Vegas | Tektronix | Royce Capital | United Way of Northern Nevada | Nevada Opera

Results

Grand Sierra Resort: $33,713, 704.00 in revenues were secured in 2.5 months at a 2.4% expense return on investment. 150,000 email communictions per week over the course of 5 weeks, with an average response rate of 3.5%. 80,000 weekly direct mail pieces delivered to qualifed individuals of wealth and investment demographics. The renovated website (launched in February of 2006) acheived 1,401,299 hits - or a 317% increase in web traffic. 25,000 video DVD presentations were also distributed at weekly events and in sales kits.

Summit At Brian head: $45,000.,000 in luxury condiminiums, town homes and penthouses were launched in a comprehensive marketing and sales campaign in just over 60 days. Brand logo redesigned, brochures, floor plan packets, trade show booth, magazine print campagin,a nd promotional materials were designed and produced within 45 days of launch. Three trade shows attended in California and nevada resulted in 143 motivated prospective buyers. A 12% closing rate was achived on those prospects. Within the first three months of the new website launch, traffic increased 650%. Sales commenced in January of 2007 including branded sales offices in Brian Head, Utah and Las Vegas, Nevada.

 

 

Client Project Summary

Aladdin Hotel Casino Resort | When the Aladdin re-opened in Las Vegas , SmartBrand was called on through Post Digital to design their logo for use in broadcast applications. We also created several graphic treatments for their state-of-the-art exterior video walls.
Bally's Resorts | We've been fortunate to complete numerous television commercials and corporate communication videos as both Producer and editorial team.
Bently Nevada | With principals from Ding Communications, Larry DeVincenzi coordinated the design of the company brand. They also created and produced several internationally targeted product announcement videos for their trade show applications.
Boomtown/Hollywood Park | We've been asked to produce a number of projects for these companies - from corporate presentations to assist in securing their public offering, to creating and implementing a massive on-site haunted house for Halloween (replete with guided tours and electric chair executions!).
Caesars Palace, Las Vegas | We've been fortunate to work for the parent company to Caesars - Caesars World, for several years. Television commercials, radio campaigns and corporate communications have been a pleasure to provide.
Caesars Tahoe | Another branch of Caesar's empire (now known as the Mont Bleu), the Tahoe based resort engaged us to design and implement their broadcast - including marketing and training videos for several departments.
Cox Communications | With The Merica Agency in Las Vegas, the SmartBrand team created some innovative, and visually interesting television campaigns for Cox.
Discovery Communications Inc. | In conjunction with Gabriel Films, Larry DeVincenzi served as Post Production Supervisor for the award winning series "Casino Diaries". After the initial 13 episode series aired, Discovery revisited the series with three one-hour specials .
ESPN | When ESPN came to Reno, they called on us to help coordinate the packaging and airing of several boxing championship matches. Marathon overnight editing resulted in satellite up linking to televisions nationwide.
Grand Sierra Resort and Casino | SmartBrand consulted to create a timeless brand for this new $1.8 billion dollar resort. SmartBrand also lead the marketing initiatives resulting in a 37% sale of 825 hotel-condominiums before the resort had actually closed the new property sale.
Harrah's Hotels and Casinos | We've been asked to work on Harrah's projects for years - from television commercials to corporate communications through various ad agencies, and directly.
Howard Hughes Corporation, Summerlin | The SmartBrand team worked with The Merica Agency in Las Vegas, creating a new video presentation for Summerlin's "Home Finding Center". Summerlin is the #1 rated planned community in the nation.
MGM Grand Hotel | Our SmartBrand team has also worked with several agencies to produce television commercials and outdoor video signage for the world's largest hotel casino resort.
International Game Technologies | This Fortune 500 company collaborated with Larry DeVincenzi for several years in the past creating innovative corporate communication videos with print support campaigns.
Nevada Commission on Tourism | We have been tapped to edit and produce the State's marketing video to tourism in the past, as well as several presentations for award events.
Pixelon Corporation | This now defunct internet broadcast company created the worlds largest stage event at the MGM Grand Resort on Halloween, 1999. SmartBrand was engaged to design the entire broadcast program, featuring the career stage return of The WHO, Dixie Chicks, Tony Bennett, KISS and 14 other "Top 40" acts. I was also asked to create the video wall designs that played throughout The Who's concert.
Porsche Cars, North America | With their corporate offices in Reno, we were fortunate to create many corporate based programs for Porsche. Interactive training modules, new model release videos, and many public communication and product demonstration presentations.
Reno-Sparks Convention & Visitors Authority | Through our facilities, the RSCVA has created the several of the marketing campaigns for the Reno-Tahoe region. We were asked to assist in gaining funding and public support through a series of videos before The National Bowling Stadium was approved and constructed. In cooperation with the RSCVA Media Director, we assisted in staging and executing the NBS opening ceremonies - featuring the largest video wall presentation in the world.
Southwest Airlines | Corporate communication presentations in exchange for round-trip tickets anywhere Southwest flies. What a deal!
TCI Cablevision | While operating in Northern Nevada, we created numerous television campaigns for TCI - including designing their on-air package to promote the Olympic Summer Games.
Tektronix Inc. | We assisted in producing and directing an innovative series of product demonstration videos and CD roms. This project also included an instruction manual as part of the release of their new, fiber-optic based educational product.
Trans World Incorporated | One of the largest special event companies in the world has asked me several times to crew their trucks for a variety of reasons - mostly graphic related.
Universities of Nevada, Reno & Las Vegas | Over the span of several years, we’ve been fortunate to be involved with numerous broadcast, print, and live event productions for the University system in Nevada.